Context
The art direction is built around a warm cream and sand-gold palette, Crimson Text for editorial titles, and a restrained typographic voice. Each post carries the same calm confidence as the spaces Xiléades designs — no noise, no excess, just the work.
Direction
I built a modular editorial system alternating between project showcases, behind-the-scenes process content, and practical architecture expertise. The format stays consistent across both Instagram and Facebook — light, airy, always in service of the project.
Results
A performing social account for an architecture agency reads like a portfolio, not a feed. Xiléades posts document the rigour of a studio that accompanies its clients from first sketch to final handover — built on a WordPress site designed to match the same editorial standard.
Client
Xiléades Architecteurs
Location
Maisons-Alfort — FR
Services
Social Media Direction
Instagram · Facebook · LinkedIn
Web Design
Year
Since 2023