Context
The art direction draws from Swiss typography principles — high-contrast type scales, strict grid, white or Klein blue grounds. Each post is designed like an exhibition label.
Context
The art direction draws from Swiss typography principles — high-contrast type scales, strict grid, white or Klein blue grounds. Each post is designed like an exhibition label.
Direction
I built a consistent editorial system around a Klein blue dominant, an art-world visual vocabulary — salons, openings, institutions — and a body-size typography with strong contrast. The feed becomes a gallery.
Results
A performing account looks like a designed space — not a stream. Autre Idée’s posts document the exigence of an agency that conceives its events as installations.
Client
Autre Idée
Location
Versailles — FR
Geneva — SW
Services
Visual Identity
Art Direction
Website design
Social media
Year
2022-2025