Project

I designed the social media presence and print communication for Club77, a local entrepreneurs' network based in the Paris area. The brief: give a dynamic, human community a visual identity worthy of its ambition: modern, welcoming, and immediately recognizable.

Context

The art direction balances a muted sage green with deep forest tones and clean sans-serif typography. The visual language is intentionally understated, professional without being corporate, warm without being casual. Every format feels like an invitation.

Direction

An organic and grounded visual language. By centering the community’s events and its members’ energy, the art direction mirrors Club77’s DNA: open, direct, and uncompromising on quality.

Results

A cohesive social ecosystem that elevates the network’s digital authority. The result is a content tool where editorial consistency meets aspirational design, driving both community engagement and member loyalty.

""Excellent member of the association, Aurélien shares his knowledge and experience generously."

Club 77

Bureau

ClientClub77

Location

Val d’Europe — FR

Services

Art Direction
Content creation

Year

2024 – 2025

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