Context
The art direction is intentionally restrained — a navy and cream palette, Crimson Text italics for wine names and dish titles, and a visual grammar borrowed from fine dining menus. Every post feels like a table card, not a campaign.
Context
The art direction is intentionally restrained — a navy and cream palette, Crimson Text italics for wine names and dish titles, and a visual grammar borrowed from fine dining menus. Every post feels like a table card, not a campaign.
Direction
I built a consistent editorial rhythm across Instagram — team portraits, seasonal dishes, wine selections and reservation announcements. The tone stays warm and convivial without ever becoming familiar. Human, but composed.
Results
A performing social account for a restaurant looks like the room itself — welcoming, considered, never loud. Le Chai Saint-Georges posts carry the identity of a house that takes its craft seriously, from cellar to plate.
Client
Chai Saint Georges
Location
Bussy St Georges — FR
Services
Social Media Direction
Content Production
IG · FB · LinkedIn
Year
2026