I designed the new digital experience for La Clinique des Yeux, a franchise specializing in refractive surgery. The main goal was to extend the atmosphere of their recently redesigned physical spaces through a website that is both soothing and upscale.

The Challenge
Taking the step toward refractive surgery can be daunting for patients. The design therefore needed to establish an immediate sense of trust, reflect the clinic’s medical expertise, and offer a seamless user experience to answer the key question: “How would you like a life without glasses or contact lenses?”

My Approach & The Solution
· Art Direction & Visual Style
I developed a clean, premium, and reassuring visual style that is in perfect harmony with the clinics’ interior design.
· User Experience (UX)
Creation of intuitive navigation designed to guide patients smoothly through the process, from learning about the surgery to scheduling an appointment.
· Engagement
Highlighting key content (learning about the surgery, signing up for the newsletter, following on social media) to maintain a strong connection with the community.

Keywords / Skills
Web Design • Art Direction • UI/UX Design • Digital Branding • Medical / Premium Sector