While Asian cuisine is rich and varied, Asian restaurant websites are often conventional. We wanted to break away from the traditional Asian restaurant scene, away from clichés and preconceived ideas. How can we distinguish Sya’s unique concept in the Val d’Europe area and breathe new life into this market?
We had to create a unique imagery for the place, harmoniously blending what makes up its DNA: awakening the senses, refinement, relaxation, cuisine discovery and the meeting of Chinese and Japanese culinary arts.
This minimalist graphic environment, brought to life by the colourful illustrations of artist Amalia Soutelo, has a strong identity that not only conveys the atmosphere of the venue but also immerses visitors in the Sya digital experience.