Context
The art direction is built around a coral and off-white palette, clean geometric layouts and a typographic voice that balances professionalism with approachability. Every post carries the same tone the team brings to every appointment — clear, calm, and genuinely helpful.
Direction
I built an editorial system that alternates between team content, property showcases and market figures. The result is a feed that humanizes the agency without softening its expertise. People first, numbers when they matter.
Results
Property posts follow a consistent format: strong visual, essential data, coral accent, no noise. The format scales across sale, rental and management mandates. It works because it never competes with the listing itself.
Client
Kubimmo
Location
Val d’Europe — FR
Services
Visual Identity
Art Direction
Content creation
Community management
Year
Since 2022