Context
Following a retail-led redesign by La Bonne Image, the brand needed an online presence aligned with the new in-person experience: more contemporary, more reassuring, and clearer in how it guides visitors toward information and appointments.
Context
Following a retail-led redesign by La Bonne Image, the brand needed an online presence aligned with the new in-person experience: more contemporary, more reassuring, and clearer in how it guides visitors toward information and appointments.
Direction
I translated the spatial cues into an editorial system: generous white space, strong hierarchy, and a controlled palette that frames content like a gallery. Typography does the heavy lifting — confident, minimal, and built for clarity — while imagery supports trust and precision.
Experience
Layouts alternate between bold “poster-like” statements and compact information blocks to create rhythm and avoid monotony. Navigation behaves as a modular strip, helping visitors move across services and key pathways without visual noise.
Result
A refined, conversion-ready platform that feels consistent with the new physical identity – a seamless continuation of the brand experience, designed to reassure, elevate perception, and drive qualified bookings.
Client
Clinique des Yeux
Collab. La Bonne Image
Location
Paris — FR
Services
Art Direction
UX/UI Design
Year
2025