Clean, ‘pop’, joyful and memorable, Autre Idée’s identity is inspired by the colors of the founders’ offices, such as electric and overseas blues, elements borrowed from Swiss design and a world of art galleries and museums.
The exclamation mark symbolises the touch of fantasy, daring and creativity – the ‘other idea’ – that has always been at the heart of the brand’s DNA.
Missions:
— Brand identity
— Website
— Newsletter
— Printed communication
— Content creation for social media
“Aurélien reworked our website and manages our Internet presence. We’re thrilled to be working with him and his work is great!”
Marjorie Munoz – Co-Founder