Project

I designed an immersive portfolio for Autre Idée where the layout steps back to let the imagery speak. A clean, structured interface built to showcase expertise and convince professionals through visual proof.

Context

The art direction is intentionally reduced. A strict grid, generous white space and strong typographic hierarchy create a quiet, Swiss-inspired rhythm. Visuals are treated as the main narrative layer, supported by minimal UI, precise spacing, and a restrained palette designed to let photography, menus and details speak.

Direction

I built a minimal, couture-inspired art direction: a clear grid, generous white space, and a restrained Swiss typographic system. The structure was intentionally reduced so the work could lead the experience.

Experience

Projects sit at the core of the site. Photography is treated as the main narrative layer — large, calm, and immersive — showcasing the agency’s ability to design precise, creative spaces for brands.

Result

A positioning-led website that reads like a glossy fashion magazine: refined, memorable, and fully focused on the portfolio — built on WordPress (Elementor) for long-term autonomy.

"Aurélien completely refreshed our visual identity and now manages our entire online presence. We’re delighted to be working with them, and their work is outstanding. Thank you!"

Marjorie Munoz

Autre Idée - Co-Founder

Visit website →

autreidee.com

Client

Autre Idée

Location

Versailles — FR
Geneva — SW

Services

Art Direction
UX/UI Design
Development

Year

2025

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