Context
La Bonne Image creates high-end retail spaces in Paris. The challenge was to translate that craft online: clearer positioning, stronger distinction, and a website built to generate new enquiries.
Context
La Bonne Image creates high-end retail spaces in Paris. The challenge was to translate that craft online: clearer positioning, stronger distinction, and a website built to generate new enquiries.
Direction
We reshaped the digital identity with clear choices.
First, a refined brand architecture: two entry point: Fabrication Studio and Creative Studio.
Then, a bold signature: vivid red typography, designed to contrast with the imagery and let projects stand out.
Finally, a timeless editorial rhythm: Playfair Display Italic paired with Inter, mixing large headlines and concise copy.
Experience
Set on a white canvas, the site behaves like a gallery — structured grids, generous whitespace, and an interface that stays quiet so the work speaks first. A showcase designed to feel sharp, modern, and instantly recognizable.
Result
A more distinctive digital presence, a clearer offer, and a portfolio-led platform that helps La Bonne Image stand out and convert attention into leads.
Client
La Bonne Image
Location
Paris — FR
Services
Art Direction
UX/UI Design
Development
Year
2025