Context
Xiléades Architecture & Construction delivers projects from concept to build, with a strong focus on sustainable construction and energy renovation. The goal was to clarify their offer for both private clients and professionals, while keeping the experience sober and portfolio-first.
Direction
I structured the site around their three core areas – Architecture, Construction, Energy renovation – and built a restrained visual system focused on grids, whitespace, and material-led imagery (wood, metal, texture). The typographic direction combines Voyage, Crimson Text, and L10, giving the brand a distinctly architectural tone.
Experience
The portfolio sits at the center of the journey, with 20+ projects presented through clear layouts and image-led storytelling. Instead of generic CTAs, I integrated dedicated contact forms across key pages, helping visitors describe their brief and enabling more qualified leads.
Result
A more confident digital presence that reflects Xiléades’ values (precision, sustainability, and turnkey reliability) supported by a portfolio-driven experience and a lead flow designed to convert.
Client
Xiléades Architecteurs
Location
Maisons-Alfort — FR
Services
Art Direction
UX/UI Design
Development
Year
2023