Welcome to my website. More than just a portfolio, it is designed to provide a snapshot—in a single visit—of what I’ve built over more than 20 years in the industry through various projects: art direction, digital production, brand sound, and communication strategy.

I started out at an agency in Paris around the turn of the 2000s, with the somewhat naive enthusiasm of someone just discovering the profession. There, I learned the rigor of the brief, the high standards for the final product, and the pressure of working with major clients—and I came to love it. For 15 years, with By Music, I composed the sound identities for brands like La Poste, as well as original music for Louis Vuitton, Lancel, and Saint Laurent: a profession that requires patience, where finding the right note is more important than the effect. Digital media became part of this journey: I founded The Showcase Studio, a web design studio tailored for small and medium-sized businesses seeking designs on par with those of major brands.

This journey has taught me one simple thing, and I truly believe it: a brand only comes to life if you conceptualize it, create it, and showcase it. Too many service providers are skilled in only one of these three areas. Few are able to bring them all together. That’s exactly where I come in, and that’s what this website is all about.

Here you’ll find my work, organized by field rather than in a single timeline: my profile takes a broad, cross-cutting approach, and each visitor is looking for something specific rather than a narrative imposed on them. You’ll also find a blog—this is the first post—where I’ll share, without any marketing filters, my views on branding, communication, and execution, for those who need to make quick and sound decisions: communications directors, brand managers, and business leaders.

What you won't find here: vague promises or a profile that tries to please everyone. What you will find here is a clear, well-defined point of view—and proof that it holds up.

Conceiving a brand, creating it, and showcasing it: I’ve been doing all three my whole life, with the same curiosity I had on day one. That’s the whole point of this site—and the start of this conversation.